expressing general support for Black creators without promising anything concrete. But folks could, for example, demand that TikTok creators start getting paid appropriately for sparking trends instead of just being paid for the views on their own videos. Maybe no one should get paid for repeating another person’s routine to avoid the issue of white creators monetizing Black content.
But let’s be clear: TikTok is commodifying the amount of time people spend on the app, so for their bottom line a view is a view whether the content is critical of the app’s culture or not. And if the platform refuses or falls short in their execution, people can take matters into their own hands and create more of these
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