The Biggest Music Star You’ve Never Heard of Is Huge on YouTube

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The biggest music act on YouTube last year wasn’t Billie Eilish, Drake or Taylor Swift, but a 20-year-old Southern rapper who goes by the name YoungBoy Never Broke Again.

YoungBoy has posted 11 music videos that have each racked up more than 100 million YouTube views in the past two years. Born Kentrell DeSean Gaulden in Baton Rouge, La.

, he has built an ardent following with a reflective and melancholic style of rap. He releases material at a frenetic pace, and often posts it on YouTube first—by himself. His music videos,...

 

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The kids are dammed

I had never heard of Billie Ellish , now I do, and still puzzled.

I was bemoaning the idiotic and illiteracy-promoting names of rappers to one of my students. 'Ridiculous and Insipid.' I exclaimed. 'No, his YouTube channel is only the fourth most popular, and Insipid is like tenth,' he replied.

they posted this a few times already.

how does this help the market

YouTube is a crappy place filled with pedophiles and idiots acting like clowns. Grown men on YouTube acting like children to get children to watch them is just creepy.

Is this what you came up with at your wsj board meeting to “reach a younger audience” 🤣

WSJ is good at entertaiment news indeed.

certainly many WSJ subscribers don’t know who he is.

I mean he's trash though.

He’s guapo

He named himself after that Joe Budden song? Smh.

Lol wtf is this?

Goat

boom

Never heard of it

This middle aged white females loves this kid

dude everybody knows him and he’s not all that

LIBS_100 Yall can chat shit about him but at the end of the day he’s still better than your favorite artist lol

GGYOUNGBOY

GGYOUNGBOY 🐐🐐

First chicken shoes now this? I mean good for the artiste. But we the patriots care about our country!

Not Pop Smoke?

Cool

WARNING...click bait paid for by YoungBoy

wait a damn minute. you're telling me a black man slipped through the white man's system and is making money in this cruel racist America? probably has 95% white kids from republican families Jammin his tunes.

We know. 🙄

'The splintering of listeners by platform means that many people don’t know who he is.'

Garbage too

Yo, stick on Dems debate, yall know nothing bout the game

did he go long $TSLA?

Y’all living under a rock, ?

Y’all can have the junkie.

Rappers aren’t news.

OfficiallyIce

ItsCAMB JonCarson85

GIVE MY DUDE ALLLLL HIS CREDIT!!!!!!!!!!!

GuapoDrowzie Tf ☠☠☠

iseeDavidDrums

Taylor Swift sucks

Who the fuck hasn't heard of him 😂

Late

'Biggest' music star? Has the level of quality stuff gone that low?

kids 8-16 love him

ahleuwu !?

the whites are so mad lmao

Before you even think about hating just

How about a story on a young African American boy who won a full-ride scholarship to Yale . . .

DhruvP725 this headline triggers me. Did Nick write it? How you not gon know YB

Who never heard of? Ohhhh... this post for 'them'

And hes DOGSHIT

larryvslarry 🐐

Chen wittness_ other people are finally realizing what we picked on a while ago YoungBoy is actually running the game on YT - Basically drops a new music video every week and hits trending 🔥📈 Curious how he charts this year since YT streams now count on Billboard's album charts

Shawnyyboi69 So who haven't heard of him?

You know the times have changed when Wall Street is writing an article on NBA Young Boy

W

DJZeeti Leave kentrell alone.

DJZeeti We’ve heard of him. YoungBoy in control !

🔥🔥🔥🔥🔥🔥

never heard of? ok boomer

🐐

dertyduchess 🐐

I love Youngboy but I feel like his Youtube numbers are inflated by click farms tbh.

He’s feels like he’s Gucci mane in 2006

Youngboy a real one👌 we know

The crackers are indeed salted

🚮🚮🚮🚮

Jesus - Hercc

Still new gen trash tbh

MadeInBraziL___

W

WSJ talking about Youngboy? That’s major!

Makes sense. Everybody in the hood listens to him but nobody in the hood has a streaming service so they use YouTube.

This pretty dope WSJ

Its impressive cuz he trash

GOAT

Cruel world we live in

BeastCaucasian NBA Youngboy gave my bird girlfriend herpes

OGxTP Corny ass title.

Hope I nothing have to be subjected to his genre!

REST IN PEACE POP SMOKE

GGYOUNGBOY my boy

One of the most honest musicians out

if patterns hold, the next time I hear his name will be when he dies.

Dope to see Wall Street Journal write about Youngboy

FashionEvryWeek

You've probably never heard of him because he is semi-literate and only has an 8th-grade education.

Never heard of him

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