The Biden Campaign Fills Out Its Digital Team Ahead of Super Tuesday

President Joe Biden’s reelection campaign is staffing up on digital, with four key hires ahead of the Super Tuesday primary elections. On Sunday, the campaign named Ryan Thompson as chief mobilization officer and Kate Conway as creative director. Cat Stern was named director of digital persuasion and Clarke Humphrey is being brought on as a senior adviser for digital persuasion.

Earlier this year, TikTok CEO Shou Zi Chew said that the app reaches more than 170 million Americans, including many young voters who supported Biden in 2020. “We’re in a new phase of the campaign where people are tuning in, and we want to make sure we’re reaching people in as many places as possible,” Flaherty told WIRED of the decision to join TikTok in February. Flaherty, who previously served as digital director for the White House, was named deputy campaign manager in August.

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