The phrase “it’s called fashion, look it up” is typically a meme, but the official Fortnite Twitter account meant it literally whenits new collaboration with Balenciaga on Monday. The number of people who can say they’re fully familiar with both companies is apparently a select set—and perhaps the most perplexed of all. Let’s start with the basics: Balenciaga is a storiedwith roots in luxury fashion and couture stretching back to 1919.
The IRL portion of the collab is straightforward—at least if you’re a Balenciaga fan. If you’re in the Fortnite camp, though, the physicalnow for sale at Balenciaga stores is the confusing part. Prices start at $395 for a baseball cap, and stretch all the way up to $1,290 for jackets made of Japanese denim. Of course, you don’t have to be a gamer to buy one, which might be why it took only a few hours for many sizes to sell out.
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