The Australian Fashion Council Launches Australian Fashion Trademark

Brands can apply to use the Australian Fashion certification via the Australianfashion.org website and must be able meet at least two of the following criteria: the demonstration of a contribution to jobs and the local economy; having majority Australian employees, and by being Australian-made, Australian-owned or Australian tax-domiciled.

“More than a trademark, this is an opportunity to showcase the best of Australia’s fashion talent,” said Australian Fashion Council chief executive officer Leila Naja Hibri. “When Italian fashion is mentioned, we immediately visualize a distinct brand identity of quality and elegance. In a similar way, we have now identified four key pillars that distinguish Australia’s Fashion DNA: effortless style, raw nature, boundless optimism and fearless innovation.

According to the report, the implementation of all policy recommendations would deliver an additional 10.8 billion Australian dollars, or $7.8 billion at current exchange, in economic gain over the next 10 years, to create a 38 billion Australian dollar, or $27 billion, industry by 2032, with an additional 86,000 jobs created. The industry’s contribution to GDP would, moreover, move from 1.5 percent in 2021 to 2.12 percent by 2032, a 41 percent increase over the decade.

Ernst & Young’s first report for the AFC, “From High Fashion to High Vis,” released in May 2021, revealed that the Australian fashion and textiles sector contributes 27.2 billion Australian dollars, or $21 billion at May 2021 exchange, to the Australian economy, equal to 1.5 percent of GDP and had generated 7.2 billion Australian dollars, or $6 billion, in export revenue over the previous 12 months, more than double the value of Australia’s wine and beer exports.

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