Since the 2024 NBA All-Star Weekend, much has been said—most of it extremely negative—about the state of the league’s annual showcase. There’s no need to summarize all that here, as you’ve probably heard it, and can definitely find those critiques without much effort. A lot of people with podcasts want to “fix it.” The first big question that emerges when consuming these invectives, though, is how much it actually matters.
If any of those guys played now, they’d be available on League Pass multiple times a week, and exposed significantly on YouTube and other social media channels. You could see them instantly.
Usually, the panic about the quality and popularity of the All-Star game fits nicely into a broader pattern of hysterics about how much smaller of a social place the NBA takes up, relative to the NFL. This, also, does not matter.
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