The 50 Hottest Fintech Startups

Despite the industry’s funding woes, some startups–particularly those serving others business—are thriving. Here’s the Forbes Fintech 50 for 2024.has been painful for the financial technology industry, with publicly traded fintech stocks languishing 50% below their late 2021 peak, even as the S&P 500 has surged to new highs.

Cyber insurance is another business-oriented fintech strong spot, driven by the continued growth of hacking and ransomware attacks. List makers Coalition and At-Bay are using technology–and their founders’ deep knowledge of how hackers operate–to take an expanding share of the $11 billion cyber insurance market. for decentralized finance.

That brings up another change from past years: In 2024, we didn’t rank the most valuable fintechs, but we added information on when a company last raised funds. That’s because fintech valuations have fallen so steeply from their 2021 highs that the numbers are skewed by when a company last raised funds. For example, list membergrew its client base by an impressive 80% in 2023 to reach 25,000 customers for its corporate credit card and other expense management services.

Some of the newcomers on our list stood out for the unique niches they’ve found. One example: Carry1st, started by 37-year-old Cordel Robbin-Coker, licenses and publishes mobile games in Africa and runs a payments platform that enables in-app purchases across the continent for such popular games asAnother notable newcomer has been making a strong run in a segment that already had an established leader. San Francisco startup Pulley helps private companies track ownership or “cap tables.

With additional reporting from Nina Bambysheva, Steven Ehrlich, Emily Mason, Javier Paz, Maria Gracia Santillana Linares, Rina Torchinsky and Hank Tucker.

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