The 5 Best Men’s Grooming Debuts of 2024, From Fragrance to Innovative Serums

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From stepping out to round-the-clock hydration, these offerings by names like Brunello Cucinelli help you make a great first impression.

With the onslaught of new personal care options aimed at guys, it can be difficult to separate the wheat from the chaff. Which is why we at Robb Report have spent the last year and change testing, smelling, using, and luxuriating in the best men’s grooming products of 2024.

But it doesn’t just smell good. The 150 ml size is compatible with a refilling system. And all containers are made of glass and aluminum, meaning you can recycle them when you’re done.Vitamin-C serum inspires a lot of debate. Its titular ingredient is clinically proven to reduce wrinkles, brighten dark spots, and even enhance the protecting effects of SPF. But it’s also highly unstable when exposed to light, air, and water, the chief component of most serums.

Whatever’s in it works. Our personal use produced the most noticeable results of any undereye product we’ve tried in the past year, including smoother, plumper skin and diminished lines. There’s not a single moisturizer that actually adds hydration. In reality, these tools work to combat transepidermal water loss, or TEWL—that is, water that escapes from your skin. For a long time, highly occlusive ingredients had been regarded as the best moisture protectors—think petroleum jelly or lanolin.

 

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