Despite headwinds, makeup is still the largest category in prestige beauty, and LVMH Moët Hennessy Louis Vuitton-owned Benefit is the biggest brand in prestige color, according to the NPD Group. With consumers focusing on the area above face masks, i.e., the eyes, Benefit’s hero eyebrow products were shoppers’ favorites in the segment, occurring to Cosmetify.
As Maybelline targets a newer, younger group of devotees, it also tapped “Euphoria” actress Storm Reid as its latest face and to provide consumer insights for the brand’s Brave Together mental health initiative.
Tobacco Mandarin, one of Byredo’s fragrance launches, received The Fragrance Foundation’s Fragrance of the Year, Universal Luxury award.The brand whose Supersonic hair dryer disrupted the staid category of hair tools and transformed them into objets d’art has continued to combine form and function to great effect.
istribution has expanded — originally d-to-c, BeautyStat now counts Dermstore and Nordstrom as key partners, and Robinson is growing the line as well, with a new moisturizer and eye cream and promises of more to come. Watch this space.Heretic made headlines two years ago with its best-selling, X-rated collab candle with Goop, but breaking taboos isn’t all that founder Douglas Little does well.
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