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Texas and Oklahoma Move to SEC Is Approved, Setting Off Turmoil in College Football

The schools’ move to the most dominant conference in the sport likely touches off a period of convulsive change in conference membership.

7/30/2021 4:45:00 AM

College football powerhouses Texas and Oklahoma will join the SEC by 2025, bolstering what is already the most dominant league in the nation and likely sparking a seismic restructuring of the sport

The schools’ move to the most dominant conference in the sport likely touches off a period of convulsive change in conference membership.

College football powerhouses Texas and Oklahomawill join the Southeastern Conferenceby 2025, bolstering what is already the most dominant league in the nation and likely sparking a seismic restructuring of the sport.The schools had informed the Big 12 on Monday that they would leave when the conference’s current media rights deal expires and immediately began seeking membership in the SEC. In just a matter of days, the deal to move is already done, a breathtaking preview of what lies ahead for the entire sport as other schools now assess whether there are better financial opportunities available for them in other conferences.

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SEC commissioner Greg Sankey called the outcome “a testament to the SEC’s longstanding spirit of unity and mutual cooperation, as well as a recognition of the outstanding legacies of academic and athletic excellence established by the Universities of Oklahoma and Texas.”

The vote to accept Texas and Oklahoma was unanimous, despite initial public reluctance from Texas A&M, a program thatmoved from the Big 12 to the SECin 2012 in large part to escape the Longhorns’ shadow. Texas A&M athletic director Ross Bjork last week told reporters that the Aggies “want to be the only SEC program in the state of Texas. There’s a reason why Texas A&M left the Big 12—to be stand-alone, to have our own identity.” He needed three other schools to join him to successfully block the Longhorns and Sooners.

The financial allure of having Texas and Oklahoma join the likes of Alabama, Auburn and Louisiana State was simply too strong. The SEC recently struck a new deal in place with ESPN, which starts in 2024, that will net the conference $300 million annually. Adding Texas and Oklahoma, two of the most popular and recognizable brands in college football, only gives the SEC more leverage in its efforts to command an even larger sum for the right to air its games. The Big 12 couldn’t match that level of economic might.

Read more: The Wall Street Journal »

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wow This will be great for the SEC to make more money from advertisers in a larger market..... that's about it.

SEC invites Oklahoma and Texas to join conference — in 2025The latest step in a move that has potential to help reshape college sports came two days after Texas and Oklahoma requested to join the SEC in 2025. The SEC said its leaders voted unanimously to extend invitations to the Longhorns and Sooners and bring them into the conference effective July 1, 2025.

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