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The revelations regarding EV brand awareness are contained in the latest chapter of Cox Automotive’s Evolution of Mobility Study, called “The Path to Electric Vehicle Adoption", examining attitudes regarding electric vehicles from consumers and dealers. Pricing is also holding back some consumers from taking the EV plunge with 77% of considerers and 87% of non-considerers perceiving initial costs for EVs as “somewhat or much more” than internal combustion engine vehicles, according to the study.
Dealers pretty much agreed with consumers on barriers to buying an electric vehicle but they also pointed out their own challenges.
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