Tennis Channel will air Major League Pickleball tournament matches, deepening broadcast partnership

Solomon said pickleball has already delivered strong ratings for his network.

The network has been making a push into streaming and making its product available internationally, with a subscription service calledlaunching in 2020. Adding pickleball matches to its streaming offerings means beefing up content at a time when linear television is stagnant, at best. Solomon would not comment on his network's future plans with MLP but said, "We firmly believe that having dedicated destinations is a virtue. We've proven it."

Major League Pickleball just announced that the Tennis Channel will broadcast the league’s premier level tournament semifinals and finals in Mesa, Arizona, and will make all matches of the tournament available for streaming.

ew who’s that girl

Tennis fans love this

I’d like to cancel my TennisChannel subscription for this. I have zero interest in watching people play pickle. I’d rather they show plumbers fixing toilets. Way more useful for the public. So freaking disappointing.

There’s no there there. Pickle ball is not tennis. It’s for non athletes who can’t play tennis.

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