‘Tenet’ earns $20.2 million in U.S. debut, in big test for box office

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Is that a good box-office haul? Is it bad? These days, no one can say for sure.

NEW YORK — In a litmus test for American moviegoing in the pandemic, Christopher Nolan’s “Tenet” brought in an estimated $20.2 million through the holiday weekend in U.S. and Canadian theaters.

AT&T’s T, -0.57% Warner Bros. declined to split up U.S. and Canadian box office receipts. Theaters in Canada, where COVID-19 cases are much lower than in the U.S., began showing “Tenet” a week earlier. The film debuted stateside with nightly preview screenings Monday through Wednesday before the official opening on Thursday. Warner Bros. included all of the above in its estimated gross Sunday, along with expected returns for Monday’s Labor Day.

In the film’s favor: It currently has the big screen almost entirely to itself. Some multiplexes played “Tenet” as many as 100 times over the weekend. With little else on the horizon, Warner Bros. is counting on a long run for “Tenet.” Analyzing the film’s performance was virtually impossible, said senior media analyst Paul Dergarabedian for data firm Comscore. He acknowledged North America remains a more challenged marketplace than Europe or Asia, but called it a solid start in what will be lengthy run for “Tenet.”

Disney on Sunday didn’t share digital returns for “Mulan” — a practice that’s been common among streaming companies and previous anticipated VOD releases like Comcast’s CMCSA, -0.02% Universal’s “Trolls World Tour” and Disney’s own “Hamilton.” But “Mulan” is also playing in theaters in some overseas territories. It began with $5.9 million in Thailand, Taiwan, the Middle East, Singapore and Malaysia. Next week, it debuts theatrically in its most important market: China.

 

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Tenet shud have day-and-date release cause erry movie theater only allow 40% seating capacity I saw early release and literally maximum 6 plebs in entire theater cause despite CDC showing Covid 100% gone dey state bureaucrats keeping up dis fuckery while bureaucrats get paid ffs

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