“Nobody can understand the food,” the Nigerian songbird Tems tells me, beaming. “Plantain and eggs, this bean stew called ewa riro, and this really soft, dense bread called agege. It’s to die for!” As one of the most streamed African female artists in the world, and one of the leaders of a new wave of African pop that has swept the globe, Tems no longer gets to spend much time eating her favorite dishes in her hometown of Lagos.
Tems is a self-professed introvert, but she has found a way to calm her pre-festival nerves. “I don’t have time to overthink anymore. The solution to overthinking is to get busy, and these days I work until I am physically falling asleep,” she tells me. In conversation, Tems carries herself with a level of self-assurance that feels almost regal. She is on the cusp of another major career moment: releasing her first full-length album,.
With the advent of TikTok and Reels, the music industry has been irrevocably altered by the attention economy. Artists are told by managers and major labels that their primary task is to capture people’s focus in the shortest amount of time possible, and to hold it for as long as they can. The rise of Gen Z has also seen the triumph of the relatable superstar: figures who are flawed, unfiltered, candid, and easy to identify with, for people still figuring out who they are.
Source: Entertainment Trends (entertainmenttrends.net)
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