Telfar is a brand aspiring toward anonymity, accessibility, and affordability through basics. “The idea of basics is how we think about clothes,” says artistic director Babak Radboy. “We just happen to put three basics into one garment, so it’s like a hoodie, a sweater, and some leather pants.” Those hybridized pieces will have a new home in 2020 at the Gap. Yes, the mall’s most ubiquitous store is linking up with one of fashion’s utmost provocateurs.
“We met with the team at Gap almost a year ago now,” says founder and designer Telfar Clemens. “The type of brand that I am, I’m influenced by the Gap way of merchandising and designing things. It’s like we’re stuck in this luxury market when what inspires us is—”“And being on regular people, and that kind of ubiquity and accessibility,” Clemens finishes.
Putting their asymmetric tank tops and embossed faux-leather shopper totes on everybody—literally every body—is Clemens’s and Radboy’s ultimate goal, one that was, in fact, inspired by the Gap. “If you look at the first two seasons Telfar and I did together, it is Gap. The Gap customer was supposed to be everybody, literally anybody,” Radboy says.
While the collaborative product won’t be released for some time, both Clemens and Caruso are hinting at what’s to come. The designer is keen on expanding his sizing and color options. “[Being available in more sizes] is something that will strengthen the impact of what we want to do with the brand. Sizing is going to be a huge thing,” says Clemens. Caruso meanwhile is focused on reworking the Gap codes in Telfar’s language.
Far out
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