emerged as the top three most investment-worthy luxury brands in 2022, thanks to their ability to retain their value on the secondhand market. Hermès remains the #1 brand to invest in, maintaining 103% of its retail value on average; Louis Vuitton follows close behind at 92%, while Chanel's price retention went from 75% to 87% — not a surprise considering the house's increase in prices.
The 2022 Clair Report also highlights the impact Gen Z shoppers — who tend to favor more affordable yet still exclusive brands — have had within the luxury resale market. That's helped boost 's popularity in resale, Rebag notes. While its bags don't quite hit the traditional luxury price point, the brand's effective limited-drop model has led to them selling for 145% over retail.
Source: News Formal (newsformal.com)
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