are approaching sales meetings with an ace up their sleeve: Its linear TV ratings are on the rise.
“We are up 7 percent across our portfolio in primetime. That alone is a statement in itself,” TelevisaUnivision ad sales chief Donna Speciale tellsAnd so this year TelevisaUnivision’s pitch is two-fold: Yeah, it’s investing in streaming in a major way, launching the premium ViX+ service later this year. But it’s also going to spend more cash on its linear networks too.
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