Telehealth Transforms How Women Get Birth Control

A study published in The New England Journal of Medicine found that telecontraception may: increase adherence compared to clinics that require in-person visits

Rao was not the founder of Nurx, but an investor. However, her background made her the right person to join the company and scale it. She founded Eve.com, an e-commerce retailer for high-end beauty products, was CEO of Culverhouse, a Medicare Advantage company, and head of global operations at Airbnb. It was the company's mission to improve healthcare access for everyone, which attracted her to invest and become CEO.

Helping women prevent unplanned pregnancies is inspiring. It has been a magnet in attracting healthcare providers."We've seen a dramatic increase in demand for STI testing but, particularly, birth control," said Rao. To meet the demand, healthcare providers needed to be hired. They are often referred to the company by someone who is already on the team.

Listening to, and acting upon, the needs of employees quickly has been critical. The company provided a tech stipend for WiFi and other technologies essential to successfully working from home. Employees were given a mental health day to help manage stress levels."We decided to be remote until the end of the year pretty early," said Rao. It made it easier for employees to plan their lives.

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