MADRID — Marking its eighth quarter of consecutive growth in pay TV clients, Movistar Plus, the pay TV/SVOD division of, Europe’s third-biggest telecom, punched 11,300 net additions in customers from April to June.
“This proves that it’s not only sports that drives pay TV growth in Spain, but also content, movies and series,” she added, noting that eight of the top 10 shows on Movistar Plus’ platform are original series. Telefonica can now look for further subscription growth from various sources. On June 4, it launched Movistar Plus Lite, a standalone bouquet of eight live channels including #0, #Vamos, Movistar Series, Movistar Seriesmanía, Fox, TNT, Comedy Central and AMC, priced at just €8 and not requiring subscription to any higher-priced Movistar offer.
Individual shows may also move the dial and stem churn at Movistar. Released this June, “Hierro,” a classic series noir murder mystery distinguished by its setting and lead performance by Candela Peña as an unbending by the book judge and self-sacrificing single mother, has proved a breakout sleeper for the pay TV service.
For the second year running, Vodafone will not be offering Spanish soccer matches in the upcoming season, which kicks off in August. Movistar may well have benefitted from Vodafone’s pull out of soccer last season as it notched up 101,500 net adds over July to September 2018. It may benefit again.
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