Teens are selling products on TikTok Shop between classes

High schoolers are testing out their social media marketing skills with a new side gig: TikTok Shop. Teens on the app are bringing in millions of views using the new feature, despite the fact that TikTok forbids minors from applying to the program. NBC News identified six TikTok accounts that have published dozens of TikTok Shop videos over the past two weeks. The creators all identified publicly as under the age of 18.

Some are just putting text over a simple background with a plea to purchase the product, sometimes even making a series of videos with slight differences advertising a product over and over again — dozens or even hundreds of times — trying to get an algorithmic win on at least one video. The TikTok Shop feature is not supposed to be used by minors, but the voluntary age submission process has allowed teen users to slip through the cracks.

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