Tech platforms make pitch for ad deals as TikTok is roiled by politics

May 3 - Short-form video took center stage at tech and social media companies' annual presentations to advertisers, as platforms like Snapthat gives Chinese tech company ByteDance up to one year to divest TikTok, or else the app will be banned over national security concerns. TikTok has vowed to fight the legislation.

"TikTok must show advertisers that it's business-as-normal, even though it's anything but," Emarketer principal analyst Jasmine Enberg said., which owns photo messaging app Snapchat, said it would also partner with NBCUniversal to send popular influencers to the games to film content. It will also host clips of top concerts from events promoter Live Nation.

"Brands have to spend a little extra time really thinking about the quality of environments, which is why these content partnerships that are being spun up are so important," said Robert Silver, head of media at digital marketing firm Razorfish.

Source: News Formal (newsformal.com)

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