Taylor Swift's ‘The Eras Tour' dances to No. 1 at the box office, eyeing 'Joker' film record

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.Movie theaters turned into concert venues this weekend as Swifties brought their dance moves and friendship bracelets to multiplexes across the country.

Swift, who produced the film, went around the Hollywood studio system to distribute the film, making a deal directly with AMC, the largest exhibition company in the United States. With her 274 million Instagram followers, Swift hardly needed a traditional marketing campaign to get the word out.Thanks for signing up!The next issue of Afternoon Headlines will soon be in your inbox.Beyonce made a similar deal with the exhibitor for “ Renaissance: A Film By Beyonce, ” which will open on Dec. 1.

It led to some hyperbolic projections going into the weekend, with some analysts predicting that “The Eras Tour” could make over $125 million. Dergarabedian said it’s common for outsized expectations to be attached to massive brands like Swift. There’s also no precedent for something like “The Eras Tour” and a celebrity of Swift’s stature.

The stadium tour, which continues internationally, famously crashed Ticketmaster’s site and re-sale prices became astronomical. Pollstar projects that it will earn some $1.4 billion. The concert film offered fans both better seats and a much more affordable way to see the show for the first or fifth time. Prices are higher than the national average, at $19.89, which references her birth year and 2014 album, and ran closer to $29 a pop for premium large format screens like IMAX.

Source: Entertainment Trends (entertainmenttrends.net)

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