Taylor Swift fans have once again shown they are willing to put in the hard yards to support their favorite singer.The 'Bad Blood' songstress, 34, is completing the European leg of her sold-out Eras world tour.A photo taken in Lisbon, Portugal, showed a long line of people at a merchandise stand by the arena where she was performing waiting to get their hands on the official Swift swag.
Swifties—the name of her fan base—then need to spend money on travel, food, shopping, accommodation and Eras merchandise. They contributed an additional $1,300 on average to local economies where they were attending the show, and as such the Eras tour contributed about $6 billion to the U.S. economy in 2023 alone.One fan told Fortune that she 'felt pressure to buy more and more merch each time there is something new, particularly when it's presented as a limited edition.
Source: Entertainment Trends (entertainmenttrends.net)
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