,” for which the two Canadian artists created a campaign to launch the single on TikTok first. “For some of those platforms, it’s really good to use her as a filter because she is her demographic. Her telling us, in the most polite way ever, that something is a little cheesy or off-brand from what she believes in is the most valuable thing she provides.”
On the heels of “you broke me first” and a new worldwide publishing deal with Sony/ATV, McRae’s current mission is to stay engaged. Pirovano believes a main driver of her success thus far is the pacing: “We haven’t missed a beat of releasing new songs every six to eight weeks.” With a new EP slated for early 2021 and a debut full-length to follow by the end of the year, McRae’s team is on track to keep up momentum — and the members are hopeful they can meet with their rising star in person soon.
“We haven’t seen Tate since March, and she has really broken in that time period,” says Conway. “We’re ready to have a bit of a celebratory moment, then get back at it.”How the management team of David Conway, Dirk Hemsath and Matt Feldman helped Tate McRae level up by stepping back.What do you recall from your first meeting with McRae?We knew from hearing her demos she was able to put teenage drama into brilliant words.
Before the pandemic hit, McRae had played only six shows. What’s the long-term plan for her developmentShe has also done a lot of voice acting and been on Nickelodeon shows, and definitely has aspirations on the acting side. We have an agent at Creative Artists Agency who’s pitching those things for her, and we’ve had some really great opportunities come up, but she has been letting that cool. She wants to make sure she’s getting out there with music and letting that lead the way.
tatemcrae B’Day da Jennie Blackpink
tatemcrae Hey, I post daily encouraging quotes on my acc for anyone in need🤍. My life is my mesage✨ :)
tatemcrae
tatemcrae mhh
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