Tasting: 2 Whiskeys From Never Say Die (Bourbon, Rye)

It’s an unfortunate reality of opening a spirits company in this day and age that you’d probably want to come up with a marketing hook before actually thinking about a product lineup. Quality liquid in the bottle is a must, certainly, but you’ll never get the average consumer to take the plunge and try your product if you don’t have some kind of story to sell them.

This of course begs the question of what kind of effect this sort of gimmick actually has on the liquid involved. There have been other American whiskeys on the market that have made ship transit part of their story/gimmick, such as Jefferson’s Ocean, with the occasional suggestion that the movement of a ship would help the spirit inside the barrels interact with the wood. American bourbon and rye, meanwhile, are rarely if ever aged in the cooler climate of the U.K.

On the nose, first impressions here are of caramel and orange cream/creamsicle, with clove spice, butterscotch, pepper and drier cocoa powder. There’s a slightly grassy-like characteristic to it too, which I feel is likely a rye-forward characteristic. Pretty classic Kentucky bourbon notes.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Critics Say DeSantis Move to Expand 'Don't Say Gay' Exposes Law's True IntentionsKenny Stancil is senior researcher at the Revolving Door Project and a former staff writer for Common Dreams.
Source: commondreams - 🏆 530. / 51 Read more »

Say Goodbye to ‘Cal Berkeley’ Idea, Say Hello to Big Yellow ‘B’The Cal-vs.-UC Berkeley debate took an odd branding turn last year. Now Cal news items will include the letter B inside a blue background
Source: SInow - 🏆 273. / 63 Read more »

Pay attention to both what people say and how they say it.Rather than trying to catalogue a list of tells, seek to understand people by paying attention to both what they say and how they say it. It’s simply good listening.
Source: PsychToday - 🏆 714. / 51 Read more »

Car’s driver, passenger die in crash at N.J. intersection, police sayThe driver of the other car involved in the crash was taken to the hospital and was in stable condition, investigators said.
Source: njdotcom - 🏆 282. / 63 Read more »

27 Shoes That Are Durable, Comfy, And Weather-ResistantThey say you can't have it all, but these shoes say otherwise.
Source: BuzzFeed - 🏆 730. / 51 Read more »

Domaine Eden opens for appointment tasting in SaratogaGeneral manager: ‘Wines are meant to be enjoyed now.’
Source: mercnews - 🏆 88. / 68 Read more »