Target sales decline to start the year, but it sees improvement

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Target is reporting a decline in quarterly revenue as still-stubborn inflation cuts into shoppers’ spending.

FILE - Merchandise is displayed at a Target store Nov. 15, 2023, in Orlando, Fla. Target reports earnings on Wednesday, May 22, 2024. – Target on posted a decline in quarterly revenue as higher prices cut into shopper spending.

It's updating existing locations, building more than 300 new stores over the next decade, and also broadening store-owned brand offerings for more cost conscious customer choices. Comparable sales — those from stores or digital channels operating at least 12 months — slipped 3.7%. That was a smaller decline from the 4.4% drop during the fourth quarter.

 

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