Target limiting distribution of LGBTQ merchandise for Pride Month

Pride month merchandise is displayed at a Target store, May 24, 2023, in Nashville, Tenn. Target confirmed that it won’t be carrying its LGBTQ+ merchandise for Pride month in June 2024, in some stores after the discount retailer received backlash …is limiting its distribution of LGBTQ-themed merchandise for Pride Month in June, after backlash last year dragged down the retailer’s stock price.

The Minneapolis-based company said it would sell online and in select stores “a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback.” The products will be chosen based on sales of previous Pride Month merchandise.Among the items that drew opposition last year was a “tuck-friendly” women’s bathing suit with room for male genitals.

Between the initial anger at the swimsuit and other items, which led to a plunge in its share price and a $14 billion loss in its market value, and the anger from activists when, we know our business thrives when we create experiences that foster a sense of belonging. That’s why we support and celebrate the LGBTQIA+ community during Pride Month and year-round. … complemented by the year-round resources and benefits we provide to our LGBTQIA+ team members,”“Pride merchandise means something.

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