Takeaways from the campaigning to win over rural voters in swing-state North Carolina

Politics Democratic candidates Rep. Don Davis and state Rep. Terence Everitt listen to speakers at the Granville County Democratic Party fundraiser in Oxford, N.C., while standing among other attendees on Friday, May 10, 2024. The candidates told guests that Granville County could have serious implications on the outcome of the 2024 election. – President Joe Biden and Donald Trump have their sights on a handful of battleground states in the White House race, and North Carolina is one of them.

Here are some key takeaways from an examination of the campaign less than five months before the November general election.When it comes to advertising spending in North Carolina, Democrats are outpacing Republicans by a nearly 4-to-1 margin, according to AdImpact data. As of June 7, Democratic groups had spent more than $4 million compared with about $1 million from Republicans in the state.

The Raleigh-Durham area makes up a significant portion of advertising spending in North Carolina for both parties: almost $2 million for Democrats and more than $138,000 for Republicans. The area skews heavily Democratic, but it also borders counties such as Granville and Franklin that voted for Trump in 2020.As a rematch of 2020 takes shapes, many people in the United States are not paying much attention to the election.

Previous election results show that appealing to North Carolina's rural voters may be easier for Republican Trump than for Democrat Biden.

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