Tag Heuer Just Revived Its Coveted 1974 ‘Dark Lord’ Chronograph

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A modern iteration of the brand's auction favorite has just dropped.

A hint of a future remake to come showed possibility when TAG Heuer created a one-off modern model for the Only Watch charity auction in Geneva in November of last year. That singular piece took home a whopping CHF 290,000 . It was estimated between CHF 50,000-100,000 .

Almost 50 years later, the reimagined Dark Lord now comes outfitted in black Grade 2 titanium coated in DLC, offering a less corrosive and lightweight option for today. Titanium was first used by Heuer in the ’80s and was not available as a material when the “Dark Lord” was first conceived.

 

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