One of America’s favorite Tex-Mex-inspired eateries has dropped its own meal deal, boldly following others into the most recent round of value wars. On June 27, Taco Bell announced the debut of a new $7 Luxe Cravings Box, which the chain says will satiate the public’s hunger for “quality, full-sized fan favorites at an affordable price.” It follows the launch of similar low-cost offers at chains like McDonald’s, Wendy’s, Burger King and more.
“With the launch of the $7 Luxe Cravings Box, we’re giving consumers our most craveable items at an affordable price point,” Taylor Montgomery, Taco Bell North America’s CMO, said in a press release. Montgomery continued, adding that “Our Cravings Value Menu is one of the leading value menus within the industry, offering 10 items at under $3, because we believe consumers shouldn’t have to choose between affordability and abundance.” Taco Bell isn’t new to the value wars.
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