T-Mobile may have to stop calling its Home Internet network 'fast' and 'reliable' soon

appear to be largely satisfied with how the network delivers out in the real world, the National Advertising Division is taking a stand against a number of claims characterized as insufficiently supported by hard, objective evidence.

In case you don't know what we're talking about here, this is an independent department of the BBB National Programs organization tasked with evaluating the truth and accuracy of national advertising, as well as settling disputes between companies... like Comcast and T-Mobile., quite a few things are not right in some of T-Mo's recent Home Internet marketing materials, with the biggest and arguably most important point of contention concerning the network's speeds.

Network reliability is another matter where the National Advertising Division ruled against Magenta, finding no"reasonable basis to support" the idea that T-HINT users could"maintain a dependable internet connection" at all times and"consistently" squeeze"fast speeds and service without disruption." In this case, the recommendation is crystal clear and there's no middle ground that T-Mobile can walk with warnings, explanations, and asterisks. The NAD wants the"Un-carrier" to stop calling its Home Internet service"reliable", as that can send a confusing or outright misleading message to potential new adopters of the network.Although we don't have a crystal ball to show us what the future holds, the simplest and safest-to-predict answer is... not much.

Even if the company's"guilt" will stand after the completion of said appeals process, these non-profit organizations and agencies don't really have the authority to enforce their rules and verdicts, merely making"recommendations" that operators can comply with... or not.

Source: Tech Daily Report (techdailyreport.net)

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