SXSW Film Changes the Channel With a New Name

was the first ever TV show to be part of the SXSW Film Festival programming. After a decade of small screen programming, the festival is changing its name to reflect that side of the schedule.

Goodbye, South by Southwest Film Festival, and hello, SXSW Film & TV Festival. The annual cultural extravaganza has just announced that it's changing its name to reflect the reality of its programming for the last decade, starting with next year's festival, running March 10-19. Founded in 1994 as the SXSW Film and Multimedia Conference, the visual wing of the March gathering of creatives split into two sections, Film and Multimedia a year later. In that time it's launched hundreds of films, but in 2012 it added its first small screen title when film fest veteran Lena Dunham brought the pilot episode of her new show,

, to the festival. There was such a strong immediate response, amplified by the premiere the following year of, that the festival added a full episodic track in 2014, and the Independent Episodics section in 2018.

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