Swifties wait for hours in line at Empower Field for Eras Tour merch

Some, like 17-year-old Melanie Murray, have been following Swift on tour since her May dates in East Rutherford, New Jersey. A lifelong Swiftie who stands outside each stadium, singing and playing covers of Swift’s songs on her guitar, Murray says she comes back to the Eras Tour every weekend for the community that Swifties create.

“The fans are just so welcoming and supportive, and I love trading friendship bracelets,” Murray said. “Usually, I have a whole arm full of friendship bracelets to trade with people. It’s so fun.” Taylor Swift fans line up to buy merchandise ahead of Friday and Saturday shows at Empower Field at Mile High in Denver on Thursday, July 12, 2023.

Some fans complained of a disorganized line and being moved or pushed by other impatient fans, but overall, spirits were high as a playlist of Swift’s hits emanated from the truck and blended with Murray’s acoustic covers further back in line. “Most of the stuff you can buy online, so I’ve questioned why I’m still here,” said Kennen Sparks, another self-proclaimed Swiftie who had been waiting since 8 a.m. “At the same time, it’s fun to talk to other people, and it is a community. It’s been nice to hang out with other people who are looking forward to the concert.”

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