Swedish all-eggs restaurant hatching first U.S. location in Denver

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Egg-based pizza, sandwiches, egg bites and Benedicts are on the menu.

Egg’s Inc.’s goat cheese and walnut pizza uses eggs as a crust with no bread necessary. The owner of TAG Restaurant Group has teamed up with NHL Hall-of-Famer and former Colorado Avalanche player Peter Forsberg and the founders of Eggs Inc., a fast-casual concept in Sweden, to bring the brand’s first U.S. location to Denver.Eggs Inc., which has one location in Sweden now, plans to open five Denver metro locations in the next year and a half.

The Erikssons said they had offers to located in other cities around the world, but thanks to Forsberg’s connection to the U.S., particularly Denver, they felt confident in the partnership. “The U.S. is a bigger market and it’s more mature when it comes to fast-casual food,” Glenn said. Elisabet is no stranger to growing chains. In 1996, she founded the Espresso House coffee chain, known as the “Swedish Starbucks.” It started as a small venture in Lund, Sweden, but grew quickly with over 450 units across Europe.

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