in 2021; there's no mention of whether it was new or used. One key point worth mentioning is that 56% of respondents from the Gen Z generation had bought their first car. It's perhaps not startling, then, that 81% of Gen Z buyers said that they want to take their time when they're shopping for a car and understand all of their options. That figure fell to 73%, 60%, and 45% for Millennials, Gen Z, and Baby Boomers, respectively.
On a similar note, 16% of Gen Z buyers said that they prefer working with a knowledgeable representative, up from 12% for Millennials, 8% for Gen X buyers, and 4% for Baby Boomers. However, they expect sales personnel to follow a certain etiquette. Gen Z drivers were the least likely to recommend theexperience to a friend, and 27% said that they were annoyed by having to wait for a salesperson.
The same study found that the top-ranked dealership frustrations for Gen Z buyers were additional fees , waiting on a salesperson , and waiting on financing and. Buying a car online is emerging as an alternative to walking into a dealership and spending an afternoon there, but that may not be the ideal solution for younger motorists, either.
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