Supreme Court takes Jack Daniel's case against dog toy maker

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The Supreme Court says it will hear a dispute over a dog toy that got whiskey maker Jack Daniel’s barking mad.

Jack Daniel’sagainst the manufacturer of the plastic Bad Spaniels toy. The toy mimics the Jack Daniel’s bottle and label but is a parody. While the original bottle has the words “Old No. 7 brand” and “Tennessee Sour Mash Whiskey,” the parody proclaims: “The Old No. 2 on Your Tennessee Carpet.” Instead of the original’s note that it is 40% alcohol by volume, the parody says it’s “43% Poo by Vol.” and “100% Smelly.

A number of major companies from the makers of Campbell Soup to outdoor brand Patagonia and jeans maker Levi Strauss had urged the justices to take what they said was an important case for trademark law. Lawyers for the toy’s maker, Arizona-based VIP Products, told the high court that Jack Daniel’s can’t take a joke. They said Jack Daniel’s has “waged war” against the company for “having the temerity to produce a pun-filled parody” of its bottle. The toy retails for about $13 to $20 and the packaging notes in small font: “This product is not affiliated with Jack Daniel Distillery.”Jack Daniel’s lead attorney, Lisa Blatt, made no bones about the company’s position in her court filing.

 

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Jack Daniel's we love you, but please lighten up!

Jack Daniel’s claims a dog toy, shaped like the brand’s iconic whiskey bottle and bearing the name “Bad Spaniels” along with a couple of dog poop puns, infringes on its trademarks. “It paves the way for companies…to unleash mass confusion in the marketplace.” Does it?

Lotta people saying wow SCOTUS has nothing better to do and I'm over here like wow JACK DANIELS has nothing better to do. Yall coulda teamed up but you wanted a lawsuit instead

Would be funny if dog owners like me dumped the partial bottle of their garbage bourbon down the sink and never bought any more. Like I won't. How petty.

claudio_afonso jen_stott , look! Jack Daniels can’t take a joke!

If I was the dog toy maker, I would totally sue Jack Daniels for blatantly modeling their bottle of whisky after my dog toy.

Parody is covered and is obvious in this case.

Dog toy? oh good lord.

What the actual fuck

Slow crime season, scotus?

TeresaMWalker Jack Daniel's watering down their No. 7 label got me barking mad.

Is this a bad dog thing?

It's not Liquor and it's not an exact copy. JD is in the wrong on this.

My pinned tweet if anyone wants to help. Link to Paypal inside. Blog page on my bio.

So our Supreme Court has nothing better to do.

Because they apparently don't have anything more important to do than listen to Jack Daniel's whining

Why wasn't this thrown out for being a waste of time and resources?

But they wouldn't hear Devin Archer. GOLLY

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