Supply-Chain Crisis Has Companies Asking: Should We Still Advertise?

The retreat comes as the ad market has been booming, thanks in part to strong consumer confidence and the end to some restrictions intended to slow down the spread of Covid-19. The fourth quarter of the year is typically the most lucrative for media entities as brands and retailers rely heavily on the critical holiday shopping season.

“I think large media organizations are going to see short term significant impacts in these categories until the supply-chain issues right themselves, which should be early in 2022,” Mr. Wagenheim said in an email. Some digital publishers are planning for ad spending to shrink by at least 5% in the fourth quarter compared with their previous projections, according to media executives.

Still, some TV networks are also seeing some softness in spending from several ad categories including auto manufacturers, according to ad buyers and TV network executives. Some fast-food chains also aren’t spending as much as expected because of the labor shortage, a TV executive said.

Source: News Formal (newsformal.com)

I think what the supply chain shortage shows us is that manufacturing needs to be brought back to the US.

It’s time to stop shipping raw materials all over the world to get cheap labor. Everyone talks global warming but deal with the amount of carbon output from not manufacturing products here and instead importing everything from Asia to the US markets!!!

Paying more for less products each day!

How about promoting products that don't sell instead of taking them to the dump.

Hershey's-not in the same ZIP cods as actual chocolate

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from my understanding according to a lot of videos from ppl that own warehouses along with crop farms and small oil businesses. There is no shortage of products but ppl are being told and paid to let products sit in warehouses along with destroying good crops and to dump its oil.

It’s totally fine if Hershey’s don’t make it to the supermarket shelves. 🤢

that one upside down bar is triggering my ocd

The 20th century could never continue indefinitely, sadly I think the plan is to automate everything & let the poor starve

😱😱😱 WTF !!

I don't understand marketing for some brands anyway. Why does coca cola need to spend $800 million a year on marketing? Would sales of coca cola drop if they didn't do that? They are part of the lexicon. They could only maintain product placement and sales prob wouldn't blip.

$SNAP SAID THIS

Supply chain crisis that is 100% made up. Like at any time they can stop deferring boats and this wouldn't be a problem

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