“The blockchain and fashion communities brought this project to life with a shared goal of using the transformative power of art to uplift,” Sampaio toldin an exclusive statement. “We have opened a portal into an alternate reality where everyone can ask what it truly means to be an American and where the beautiful diversity of trans lives is rightfully celebrated. Trans women in the U.S. and in Brazil are not victims, we are beautiful.
Sampaio joined forces with the Lions Management and with blockchain company Lukso for this project, conceived by Christiana Tran, Branislav Jankic, Jesse Ball and Marjorie Hernandez de Vogelsteller. Jankic and Ball wrote and directed the video, titled, the hit song from 1989 by French-Brazilian band Kaoma, which caused quite a stir in the 1990s.In the video
, Sampaio sings and dances with more than a dozen young trans Instagram influencers on Rockaway Beach in New York City. Then the scene shifts from that beachside celebration to the surf, and the mood gets serious.
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