Maybelline's TikTok-Famous Instant Age Rewind Perfector 4-In-1 Glow Is at Its Lowest Price Ever on Amazon
“We actually look to the EU in terms of one of the bellwethers of how you think about ingredient choices,” said Baldwin.Supergoop has been in the U.K. market since 2020, right before the pandemic hit, and it launched in Sephora throughout Europe in March this year, already beating expectations that were put in place.Baldwin sat down with her team making a list of why consumers don’t like sunscreen, among the list was: “it leaves a white cast, it smells funny and it’s sticky.
Baldwin is a marketer by background, she previously served as chief marketing officer and senior vice president on the operating team at L Catterton, a private equity firm; vice president for retail development on DiorWhile Supergoop is expanding digitally and internationally, plans for a brick-and-mortar store aren’t in the cards for now, but it’s not something they’re ruling out just yet.
The Asian market is the brand’s most educated when it comes to understanding the importance of wearing sunscreen; meanwhile in Europe, the question of “am I going to get a tan?” still resides.
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