Joe Biden’s campaign swore off negative advertising the day President Donald Trump announced that he tested positive for Covid-19.
The hardball approach to the president as he recovers gives Biden air cover as he pulls back on negative spots, enabling him to project empathy and a reverence for norms. At the same time, it allows his supporters — who have a different calculus — to continue their no-holds-barred ad strategy against Trump. The president’s team is already seeking to leverage his battle with the coronavirus for political advantage.
“They’ve continued to attack Joe Biden on social media, on paid media, on digital advertising, using all the mechanisms of their campaign,” said Rick Wilson, co-founder of the Lincoln Project. “Unilateral disarmament is never a good idea and I’m hopeful that the Biden campaign will recognize this in the next 24 hours and get back on the ball here to make sure the playing field does not become unbalanced.
On Oct. 3, the day following the president’s hospitalization, the campaign aired just 29 spots classified as negative, a bit under 1,400 contrast spots and nearly 3,700 positive spots. The remaining trickle of ads coded as negative are likely a result of stations beingOn Monday, the first full weekday after following Trump’s hospitalization , the campaign aired 2 negative spots, 1,400 contrast spots and 7,400 positive ones.
“I think it's a safe bet that this came from the candidate,” Schwerin said. “Some of these decisions are not about what helps us win tomorrow … and if Biden thought that it was the wrong thing to be attacking his opponent while he was in the hospital, I understand that.” Chuck Rocha, a former Bernie Sanders aide who founded the pro-Biden Nuestro PAC, said he is planning to send out negative direct mail that takesHe described the theme as being: “If Donald Trump can’t take care of himself, how do we expect him to take care of America?”
There are MANY things Trump does that no decent, honest, moral person would do!
Well, that's a no-brainer. But while Democrats should meet the Republican's foul methods with adequate response, it should not go down the same rabbit hole...
Of course he wouldn't! Look what he did to Ms Clinton when she was ill.
All the trumphumpers here saying Biden didn't pull the ads. Try reading the article, if you can.
Biden lied. They were running
'Trump would never take down attack ads if the roles were reversed' No one doubts this. Pettiness and cheap jabs are a primary feature of the current administration. To show any moral spine, or even a vertebra of honorable composure (even if only for PR) is complete anathema.
So we're discussing 'what ifs' now? A better 'what if' is what if I were ten feet tall and could shoot rainbows out my ass? That's a much more interesting what if.
That's what separates them. People know Biden did that and admire him for it.
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