at the next table. They wind up saying “yeah!” to each other a few times, and for this, publishers for each of the six songwriters on Usher’s 2004 smash “Yeah!” get to split a huge sync payment — even though not another word or any melody from the song is performed during the one-minute spot., president/global chief marketing officer for Sony Music Publishing , which represents James Phillips, one of six writers on “Yeah!” “It was a full fee, like they were using the entire song.
Super Bowl ads are one of the most lucrative showcases for publishers’ nearly $1.5 billion-per-year synch business each year. According to synch sources, 2024 fees have ranged anywhere from $150,000 to more than $1 million. Last fall, when Hollywood writers and actors were still striking and placing songs for TV and film was paused for the foreseeable future, the beginning of the Super Bowl song-licensing season came as a welcome relief.
UMPG has 18 synchs during this year’s Super Bowl. Sony landed 14 and Warner Chappell Music had 12 , while BMG had five, Kobalt four, Reservoir three and Hipgnosis two. soundtracks an ad for Starry soda and Maizie’s 2021 track “Dumb Dumb” is in an Uber Eats spot. And prolific songwriterreceived a request this past Monday from a T-Mobile contact and wrote a new song, “Try,” in an hour, then submitted it as a voice memo. The ad will broadcast during the Super Bowl.
Source: Entertainment Trends (entertainmenttrends.net)
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