“I think first the NFL has never been stronger, particularly in comparative terms. If you’re looking to reach 100 million people in an evening, there’s only one place you can go, and that’s the Super Bowl,” he said. “I think second is the economy, and it seems to be on pretty stable footing. You’ve got great consumer confidence, and what we’ve learned is that when consumers consume, advertisers advertise.
If the league remains on its 17 games over 18 weeks regular-season schedule, the 2026 Super Bowl will take place on Feb. 8, the first weekend of the Milano Cortina Games. By the time NBC signs off with the Prime Plus show from Beijing, there will be nearly 18 consecutive hours of coverage between the Super Bowl and Olympics.
Tirico will be doing double duty. He will fly from Beijing to Los Angeles for Friday’s Olympic prime-time show. He will have a location outside of SoFi Stadium throughout the weekend to host the Olympics and the Super Bowl pregame.
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