Sunday School Founder Josef Adamu on the Power of Telling Untold Stories

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'It’s a creative agency that focuses on telling narratives from a Black perspective, and integrating art and education at its core. And we do that through stories that are often untold, overlooked, or not as amplified.'

, from his Toronto basement back in 2017 which has since grown to a team of four. Here, he shares, in his own words, his company’s mission and what fuels him creatively.“My parents are Nigerian and they came to Canada in ’89. I was born a few years later in Toronto, and my family bounced around a lot between Toronto and Brampton. I even lived in Calgary, Alberta for one year as well.

A shot from Sunday School’s JUMP BALL: THE AFRICAN DIASPORA STORY series. Photography by O’shane Howard and Joshua Kissi.“So, I grew up in the church, and if you know anything about church, Sunday school is the youth service that the kids go to. It’s a class where you learn about the word of God, but you also come together and really unite with kids your age: you get to speak like them and you create like them.

“Sunday School has gained over 2,000 followers over the past week just based off people wanting to tap into more Black-oriented storytelling, and that’s what we do. But we’ve been doing it for so long that, for us, it’s just another day. But it’s all been very tough, especially because I have a lot of American friends and now having lived there physically myself, too, I feel like I’m seeing this all first-hand. I’m super upset and disgusted with how the Black community is being treated.

 

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