Most people are probably at least a little distrustful of brands and companies. That's not a bad thing; in fact, I think it's healthy to have a little skepticism about where you put your money, especially when the products purchased are going directly on your face. That said, when brands make mistakes — even honest ones — we don't always expect them to handle the situation as well as is possible.
Customers are clearly thankful for the upfront way Summer Fridays approached this bad batch of products because its comment section is glowing. "Amazing reaction to this situation! I LOVE jet lag! It's a staple in my every day routine and something I can’t do without," one commenter writes. Another says, "Never had an issues, but this is how you do it !!! Summer Friday will always have my support.
Plenty more comments on the brand's statement sound just like this, including one that reads, "This is how you address a situation when you're in business. Very classy and as a consumer I'll definitely remember how well you handled this situation."has reached out to Summer Fridays for comment and will report back.
. In the meantime, this serves as an excellent example for other business owners of what to do when shit hits the fan: remain calm, honest, and be ready to make some reparations.
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