Successful start-up founders offer advice for aspiring entrepreneurs: ‘Embrace what makes you different'

Young adults are more likely than older cohorts to say that"owning my own business" is key to their financial security, according to a CNBC-SurveyMonkey poll.

"There's a recipe for finding your path to purpose," said Robin Wise, the president and CEO of Junior Achievement Rocky Mountain."It's seeing people do things that you might want to do. It's knowing yourself."In partnership with Junior Achievement, CNBC brought together business leaders in the Denver area to speak with students about their journey in founding a company.

He compares starting a business to going on a difficult hike and advises keeping that analogy in mind as you embark on the journey — you'll need to embrace the unknown, recognize that things are unlikely to go according to plan and work through inevitable difficulties, he said.Camila Uzcategui co-founded Vitro3D, a company that uses 3D printing-like technology in advanced manufacturing spaces, in 2020.

"A lot of people were literally naysayers," she recalled."They were just like, why would you do this? Why would you get into a category that's oversaturated?"

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