In Italy, Prime Video will provide a direct output for Pay-1 SVOD rights but STX will continue to work with its preferred partners in the territory for other rights, including theatrical.
The two firms said today they believe STX’s predominantly mid-budget, star-driven movies align well with what Prime Video’s Euro customers are looking for. “We are thrilled to expand our relationship with Prime Video in such a meaningful way, putting together a truly unprecedented deal that reflects the value of our slate in a changing international marketplace,” said John Friedberg, President of STXinternational. “We look forward to growing our relationship with the team at Amazon in a variety of different ways.”
“Movies have always been popular with Prime members and we are excited to make STX films available on Prime Video in the UK, Italy and France,” said Brad Beale, VP of Worldwide Content Licensing, Prime Video. “STX has a great track record of delivering entertaining films and we know our customers will love these movies.”
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