Promotional partners for the movie included:, which offered a similarly movie-inspired line of footwear and other fashion while also running an Instagram sweepstakes awarding winners store credit, movie tickets and more. , which hosted an early screening of the film followed by a Q&A about how women can more easily talk about money as a way of making sure they’re being paid what they’re worth. through New York singing songs and getting noticed.
, but with more of a clear revenge/justice angle. Consistent branding throughout the campaign creates a strong brand identity for a story about the lengths those who are struggling in society will go to when they’re kept down by the powerful, who see them either as entertainment to enjoy, resources to exploit, or both. That it’s based on a true story makes it all that more appealing and vital.
Source: Law Daily Report (lawdailyreport.net)
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