, has opted to strike deals with individual theaters to shorten the time their films have to stay in cinemas before transitioning to premium video on-demand.who have, for the most part, postponed the majority of their films until 2021 and placed a handful on its own streaming service.
Heading into 2021, piracy experts told CNBC that they have theories about how pirates will react to these different models, but aren't entirely sure what will happen.For one, piracy is a difficult thing to track. Experts can track some downloads from major piracy websites, but once that file is downloaded, it can be distributed and streamed to thousands of other viewers privately.
MUSO's data also suggests that piracy spikes when higher quality versions of films are available on piracy sites. For example, "Bad Boys for Life" arrived in theaters in January and saw a "fairly mild" amount of piracy, Chatterley, said. However, when it became available on video on-demand in mid-March, there was a large spike in online piracy.
This allowed audiences to see the film in theaters first before there would be a high quality copy placed on piracy websites. This is especially important because HBO Max is only a domestic product right now. While online piracy can have negative financial impacts on media companies, the data experts collect can also help these companies determine what their audiences want to watch. Data from groups like MUSO can tell companies what films or TV shows they should be buying or licensing either domestically or to international locations.
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