This boom in streaming has been fueled by the cable networks themselves, as they move assets once meant for cable to new SVOD services. Discovery+ alone accounted for 169 shows this year , with SVODs connected to cable TV companies releasing a total of 459 originals on streaming in 2021.
While representing the majority of all content on broadcast, streaming and cable in 2021, this is not the greatest share that unscripted has had of all original series by a long shot. From the late 2000s to 2015, unscripted accounted for at least 7 out of 10 shows on TV, peaking at 77% in 2010 and 2011.
It’s a different story for dramas. Streaming overtook cable in 2018 and hasn’t looked back since, with 2021 seeing three times as many dramas available on streaming services than on cable .
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