Strat Investigates: What’s the Next Status Nail Polish?

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Beauty obsessives obsess over them

Photo: Retailer Whether or not you’re a regular at your local nail salon, chances are you’ve heard of certain brands of polish — Essie, OPI, Jinsoon, Deborah Lipmann — thanks to their classic shades beloved by your friends, your mom, and even our skin-care and beauty hobbyist Buzz Bissinger, who recently shared his favorite colors with us.

The next status nail polish: Floss Gloss Floss Gloss Neon Drip Trip Set of 3 Nail Lacquers $27 $27 Buy at Nordstrom Buy Floss Gloss Neon Drip Trip Set of 3 Nail Lacquers $27 at Nordstrom Buy When asked what they considered the next status nail polish, all of the nail artists we spoke to said Floss Gloss.

Floss Gloss City Sunset Set of 3 Nail Lacquers $27 $27 Buy at Nordstrom Buy Floss Gloss City Sunset Set of 3 Nail Lacquers $27 at Nordstrom Buy Floss Gloss Nail Lacquer 'Fastlane' $9 $9 Buy at Amazon Buy $9 Buy at Amazon Buy Floss Gloss Nail Lacquer 'Fastlane' $9 at Amazon Buy $9 at Amazon Buy Our own Rio Viera-Newton says she’s loved Floss Gloss since college and told us, “Without fail, I get a compliment every time I have one of their polishes on.

$9 at Amazon Buy $9 at Amazon Buy Floss Gloss Nail Lacquer Wet $9 Photo: Reid, Hilary Wet was the first shade Floss Gloss produced and is still a best seller, according to the brand’s website. $9 Buy at Riley Rose Buy Floss Gloss Nail Lacquer Maliboob Job This hot-pink shade recently was restocked on Floss Gloss’s website after quickly selling out.

$19 at Need Supply Buy Paintbox Power Couple Like Desire + Like Dreams $40 Michelle Lee, editor-in-chief of Allure magazine, says that while she’s still impressed with brands that have been around for a while, like Jinsoon, Zoya, and Deborah Lippmann, she’s been loving Paintbox’s 10-free Power Duo nail polishes, which, as the name suggests, come in sets of two. “I’ve used all three sets and have stuck to using both colors in the Power Duos each time.

 

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